Why storytelling in games has problems

Here are two lines from a job offer for a "Content Designer":

- Good programming or game scripting skills (basic C++ or Java or game scripting).
- Good creative writing skills and imaginative storyline ideas.

There you go -- just hire a coder who can write. Who needs a writer?

"Where No Fed Has Gone Before"

I quote this; it is the title of a BusinessWeek article on the injection/loan/fibrillator treatment that the Fed gave Bear Stearns.

Spec fiction is everywhere, and Star Trek has become part and parcel even of business culture.